（2020年1月8日，北京）瑞幸咖啡（Nasdaq：LK）召開戰(zhàn)略發(fā)布會，發(fā)布智能無人零售戰(zhàn)略，推出無人咖啡機“瑞即購”（luckin coffee EXPRESS）和無人售賣機“瑞劃算”（luckin popMINI），進一步密布網(wǎng)點、貼近客戶。在發(fā)布會上，瑞幸咖啡對外公布直營門店數(shù)達到4507家，已成為中國最大的咖啡連鎖品牌。同時，累計交易客戶數(shù)也已超過4000萬。

BEIJING, China, January 8, 2020?- Luckin Coffee Inc. (“Luckin Coffee” or “the Company”) (NASDAQ: LK) announced in a strategy press conference that the Company is entering the unmanned retail market with the launch of its smart unmanned coffee machine “l(fā)uckin coffee EXPRESS” and smart vending machine “l(fā)uckin popMINI”, further densifying its network and bringing Luckin Coffee closer to customers. At the press conference, Luckin Coffee also disclosed that its number of self-operated stores reached 4,507 by the end of 2019, which the Company believes makes it the largest coffee chain by number of stores in China as of December 31, 2019. The number of cumulative transacting customers reached over 40 million as of December 31, 2019.

“瑞即購”采用瑞士Schaerer咖啡機、WBC大師精心拼配的IIAC金獎咖啡豆和其他優(yōu)質(zhì)原料，產(chǎn)品品質(zhì)和口味達到與瑞幸咖啡門店相同標準，實現(xiàn)“大師咖啡，更近一步”。“瑞劃算”的最大特點是“線下買到電商價”。瑞幸咖啡通過與全球產(chǎn)品供應商的深度合作，大規(guī)模采購和定制化獲得優(yōu)惠的采購價格，并借助“瑞劃算”大大減少渠道成本，使客戶在享受到無人售貨機便利的同時，還可以享受到電商的低價。無人零售終端機將覆蓋辦公室、校園、機場、車站、加油站、高速公路服務區(qū)和社區(qū)等各個場所，并和現(xiàn)有的瑞幸門店網(wǎng)絡相輔相成、互相補充。無人終端與公司智能系統(tǒng)無縫對接，運用IoT物聯(lián)網(wǎng)、大數(shù)據(jù)和人臉識別等先進科技，創(chuàng)造全新客戶消費體驗。

Featuring Swiss Schaerer coffee machines, IIAC Gold Award coffee bean blends from WBC coffee masters and other high-quality ingredients, luckin coffee EXPRESS provides freshly brewed drinks with the same quality and taste as in Luckin stores and therefore achieves “Luckin Coffee, Closer to You”. luckin pop MINI’s biggest attraction is “E-commerce Prices in Vending Machines”. By working closely with global suppliers and receiving discounts through large volume procurement and customization and significantly reducing channel costs with luckin pop MINI terminals, Luckin Coffee enables customers to enjoy the convenience of vending machines and low prices comparable to e-commerce at the same time. The unmanned terminals will cover locations including office buildings, campuses, airports, bus terminals, gas stations, highway service stations and communities, supplementing the existing Luckin store network. These terminals are fully integrated with our technology system and are empowered by IoT, big data, facial recognition, and other advanced technologies, which will create new customers experience.

瑞幸咖啡首席執(zhí)行官錢治亞表示：“瑞幸咖啡的無人零售、線下門店和電商渠道，組成了瑞幸咖啡全渠道的自有流量體系。同時，瑞幸以高品質(zhì)、高性價比、高便利性的品牌價值正成為廣大客戶廣泛接受的時尚快消品牌。瑞幸咖啡正在致力于構(gòu)建集合自有流量和自有產(chǎn)品閉環(huán)的智能零售平臺，并將持續(xù)一手發(fā)展流量一手發(fā)展產(chǎn)品，提升品牌價值，拓展平臺規(guī)模，為客戶創(chuàng)造更大價值。瑞幸咖啡正在加速踐行我們的品牌愿景’從咖啡開始，讓瑞幸成為人們?nèi)粘Ｉ畹囊徊糠帧??！?/p>

Jenny Zhiya Qian, Chief Executive Officer of Luckin Coffee, commented, “Luckin Coffee’s unmanned retail network, store footprint and e-commerce channels, together form our proprietary omni-channel customer traffic network. With our value propositions of high quality, high affordability and high convenience, Luckin is rapidly becoming a well recognized, trendy, mass market FMCG brand. Luckin Coffee is dedicated to building a closed-loop smart retail platform with our own customer traffic and our own products. We will continue to grow both our own traffic and products, improve brand value, expand the scale of our platform, and create more value for our customers. Luckin Coffee is on track to realize our mission of being part of everyone’s life, starting with coffee.”

發(fā)布會現(xiàn)場，瑞幸咖啡與百事公司（PepsiCo）、雀巢（Nestle）、恒天然（Fonterra）、雪萊（Schaerer）、路易達孚（LDC）、奧蘭（Olam）、中糧、希杰（CJ）、伊利、蒙牛、好麗友、卡樂比等14家全球頂級供應商共同啟動無人零售戰(zhàn)略發(fā)布儀式。

At the press conference, Luckin Coffee and 14 leading global suppliers, including PepsiCo, Nestle, Fonterra, Schaerer, LDC, Olam, COFCO, CJ, Yili, Mengniu, Orion Confectionery, and Calbee, participated in the ceremony launching Luckin Coffee’s unmanned retail strategy.

業(yè)內(nèi)人士認為，瑞幸咖啡無人零售省去了高昂的人員和裝修費用，并大幅減少了租金，擁有比小店模式更優(yōu)的成本結(jié)構(gòu)，使得瑞幸咖啡在保證產(chǎn)品品質(zhì)的情況下，大幅降低交易成本，并更進一步地貼近客戶。無人零售戰(zhàn)略將幫助瑞幸咖啡加快擴大客戶規(guī)模，提高客戶消費頻次。

Industry experts commented that Luckin Coffee’s unmanned retail network eliminates payroll and decoration costs, lowers rental expenses significantly and enjoys a better cost structure compared to that of small-format stores. Therefore Luckin Coffee is able to become closer to customers at lower transaction costs whilst ensuring product quality. The unmanned retail strategy will fuel customer acquisition and increase customer purchase frequency for Luckin Coffee.

關(guān)于瑞幸咖啡

瑞幸咖啡（Nasdaq：LK）公司總部位于廈門，是中國最大的連鎖咖啡品牌。瑞幸咖啡以“從咖啡開始，讓瑞幸成為人們?nèi)粘Ｉ畹囊徊糠帧睘樵妇埃ㄟ^充分利用移動互聯(lián)網(wǎng)和大數(shù)據(jù)技術(shù)的新零售模式，與各領(lǐng)域頂級供應商深度合作，致力為客戶提供高品質(zhì)、高性價比、高便利性的產(chǎn)品。瑞幸咖啡的咖啡豆連續(xù)兩年在IIAC國際咖啡品鑒大賽斬獲金獎。截至2019年底，直營門店數(shù)達到4507家。

About Luckin Coffee

Luckin Coffee Inc. (NASDAQ: LK) is headquartered in Xiamen, China. Luckin Coffee is a leading coffee chain in China that has pioneered a technology-driven new retail model to provide coffee and other products of high quality, high affordability, and high convenience to customers. Empowered by big data analytics, AI, and proprietary technologies of its new retail model, Luckin Coffee aims to realize its mission to be part of everyone’s everyday life, starting with coffee. Luckin Coffee’s coffee beans were awarded a gold medal at the IIAC International Coffee Tasting Competition in Milan, Italy, for the two consecutive year in 2019. As of the end of 2019, Luckin Coffee operates 4,507 stores across more than 40 cities in China. For more information, please visit investor.luckincoffee.com.